Nossi College of Art.
Wendy’s previous kids’ meal packaging were bags to hold the food and a toy in a plastic bag are not appealing to the audience. Wendy’s new packaging needs to have fun, appeal, and be more substantial. How can the user experience and interact be improved?
High Five Meal packaging were inspired from retro Kid’s Meal packaging going back with simple colors and full paper (card stock) containers. The High Five face giving a high five and the act of opening that containers give a sense of fun and anticipation. These elements along with the colors and small games like mazes will make a more appealing user experience.