Wendy’s High Five Kids’ Meal Packaging

Wendy's High Five Kids' Meal packaging picture.

Client

Nossi College of Art.

Problem

Wendy’s previous kids’ meal packaging were bags to hold the food and a toy in a plastic bag are not appealing to the audience. Wendy’s new packaging needs to have fun, appeal, and be more substantial. How can the user experience and interact be improved?

A Solution

High Five Meal packaging were inspired from retro Kid’s Meal packaging going back with simple colors and full paper (card stock) containers. The High Five face giving a high five and the act of opening that containers give a sense of fun and anticipation. These elements along with the colors and small games like mazes will make a more appealing user experience.

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