Nossi College of Art
Soft Ease Cafe is a coffee shop with a light menu of breakfast, lunch, and desserts. How can the logo reflect the restaurant’s relaxed atmosphere reminiscent of a speakeasy of the 1920s but also be bold and simple to stand out from the competition and draw in the audience to 25 and up?
I let the type of the logo give the look and feel of the Soft Ease Cafe. The font is a 1920s styled font chosen because of it’s rounded letters that help set the relaxed mood. The colors also are representative of the 1920s color scheme as well as the yellow gives a warm and inviting feel and yet the colors together give a simple and bold look that stands out.
Soft Ease is a restaurant with a 1920s speakeasy and relaxed feel. The short must reflect the feel of the restaurant with the Identity package (Business card, gift certificate, table stand, and menu) in 15 sec or less.
The Identity package, plate, mug, utensils are placed close to one other to create a concise intimate feel, and the table stand, gift certificate, and business card are poised to reflect the relaxed mood of the restaurant. The music track “Whiling the Hours Away” by Vincent Diamante from the game SkullGirls furthering the signature mood of the restaurant.